Bitcoin speaker, organic living advocate, and voice for financial sovereignty — a life dedicated to freedom in its purest forms.
"When you want something in life, life will give it to you if you work for it."
Alejandra's path to the Miss Universe stage was anything but immediate. For eight years, she competed in pageants — never winning, often placing as runner-up, told by those around her to give up. But she believed in her message when others did not.
In 2022, she was crowned Miss Universe El Salvador, wearing a Bitcoin dress to the world stage — not as a gimmick, but as a statement. Her country had adopted Bitcoin as legal tender, and she wanted to represent something truly of her time. The dress made headlines; her message made history.
Beyond the crown, Alejandra is an advocate for self-sufficiency — growing her own organic food for over twelve years, inspired by her father's remarkable recovery from pancreatic cancer through natural medicine. She has traveled to more than sixty countries, spoken at universities, and dedicated herself to educating the next generation about freedom in both food and finance.
Three passions, one philosophy — sovereignty over what we put in and on our bodies, over the money we hold, and over the future we build.
Born from a personal revelation. After a car accident in January left her eyelid split with seven stitches, Alejandra healed it entirely with beef tallow — no scar, no trace. The experience ignited a mission.
Sada Organics is skincare reduced to its essence: beef tallow, cacao butter, jojoba oil. Three ingredients, all natural, all edible. A rejection of the chemical-laden products that disrupt our hormones and our health. Beauty, returned to its roots.
Visit Sada Organics →
Education is the foundation of financial freedom. Alejandra's initiative places curated Bitcoin bookshelves in libraries around the world — free, accessible, open to anyone curious enough to reach for one.
The first bookshelf lives in the National Library of El Salvador. The second is destined for Mexico. Next: the United States, Argentina, Spain — and eventually, every country she can reach. Donations of books are welcomed.
Explore the Bookshelf →
More than a pageant — a global platform for financial freedom. Miss Bitcoin selects women to represent their countries and lead Bitcoin-based education or community projects, supported by mentorship, visibility, and a global network.
Representatives create real-world projects that drive local Bitcoin adoption — from workshops and learning circles to small business education. The strongest projects earn up to 1 BTC in funding to expand and scale their impact.
Currently seeking partners and investors to help grow this movement. Join us in bringing more women into Bitcoin and building a truly decentralized future.
Speaking on freedom, beauty, Bitcoin, and the pursuit of a sovereign life.
A sweeping conversation covering her eight-year journey to Miss Universe, the Bitcoin dress that captured global attention, her father's recovery through natural medicine, and the birth of Sada Organics.
Alejandra discusses her journey from Miss El Salvador to becoming a voice in the Bitcoin space.
Watch →"If you work hard for your dreams you can achieve anything you want — you need to believe in yourself."
Watch →A conversation covering her advocacy work and the intersection of beauty and Bitcoin.
Watch →Available for video content, brand partnerships, and speaking engagements in the Bitcoin and wellness spaces.
Professional video content for Bitcoin and wellness brands
Product launches, campaigns, and brand storytelling
Conferences, panels, and university engagements
Native English & Spanish content for global reach
For media inquiries, collaborations, or partnerships in Bitcoin and wellness.
For inquiries about Sada Organics, please visit sadaorganics.com
For speaking engagements, brand partnerships, and media opportunities, Alejandra welcomes the chance to connect personally. Due to her commitments across multiple ventures and travel schedule, she offers dedicated consultation calls to ensure each conversation receives the attention it deserves.
Registration for her Calendly will be available soon — a modest investment that reflects the value of her time and ensures serious inquiries.
Calendly registration coming soon
Follow the journey
Travels, ventures, and reflections from a life in pursuit of freedom.